Resources Library by ANA

Brand contribution of car body types in the premium automotive market

This paper presents image research studies in the premium automotive market.It will be shown that the relevance of image dimensions of premium cars varies depending on what customers focus. If they look at premium car brands, there are other image...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Alexandra Stein, Ralf Rodepeter

Companies: GfK, BMW Group

March 1, 2004

Effective prioritisation of things gone wrong for maximising satisfaction improvement

This paper describes the limitations of current quality tracking measurements and reporting in effectively differentiating vehicle quality using a tally of incidence of Things Gone Wrong (TGW).The authors propose a new framework for measuring and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004

Authors: Dennis Pietrowski, Mike Harper, Bharath Vijayendra

Company: RDA Group, INC

March 1, 2004

Looking from both sides of the fence...

This papers provides a dialogue which gives conference attendees the chance to have an inside view on the two sides of qualitative research - practitioner and client. The paper explores the key to the challenges involved, talks to other senior...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Lee Ryan, Ariane Burgess

November 5, 2003

The 'true' inner self

This paper describes our attempt to understand the respondent's 'true' inner self during qualitative research in Mexico. The essay begins with a short review of a number of key respondent biases associated with traditional qualitative focus groups....

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Carol Culebro Stewart, Jorge Cherbosque, Amy Routhier, Michael Francesco Alioto

Company: RDA Group, INC

November 5, 2003

Development of a trust barometer

There is an increasing demand for companies to be held as accountable towards multiple stakeholders in society as they are towards customers and shareholders. Despite the high awareness of good corporate governance and the mounting reporting on the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Retha Groenewald, Andrea Rademeyer

Company: Ask Afrika Pty Ltd

September 14, 2003

Keeping visitors and communication effects in site

In order to extend the knowledge of website communication effects this research explores how website visits, and the nature of these visits, affect brand attitude. To be able to investigate these effects, the authors developed a new methodology. The...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Nikita Shulakov, Sara Rosengren, Micael Dahlén

June 20, 2003

Recognizing the consumer power in the cable TV market in Brazil!

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and...

Catalogue: Latin America 2003

Authors: Bárbara Corrales, Simone Felisardo

Company: EP - Escritório de Pesquisa Eugênia Paesani

May 4, 2003

Recognizing the consumer power in the cable TV market in Brazil! (Spanish)

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and...

Catalogue: Latin America 2003

Authors: Bárbara Corrales, Simone Felisardo

Company: EP - Escritório de Pesquisa Eugênia Paesani

May 4, 2003

Cognitive and emotional influences on fragrance experience

Fragrance experience is the product of the sensory properties of fragrance materials and the psychological processes involved in perception, memory and emotion. This paper provides an overview of experimental research that has examined the role of...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pamela Dalton

March 16, 2003